iMarchToday 1.2

Howard Zinn once stated, “We don't have to engage in grand, heroic actions to participate in the process of change. Small acts, when multiplied by millions of people, can transform the world.” This perspective resonates profoundly in the context of iMarch, a political Call to Action (CTA) app designed to facilitate grassroots activism through manageable digital initiatives.

Launching this March, iMarch invites users to step into the role of a digital activist, or “apptivist,” alongside a community of like-minded individuals. This free application empowers users to engage in collective activism with a simple click. Each day presents opportunities to partake in various digital “marches”—from coordinated tweets directed at Congress to calls aimed at the White House. This 31-day digital march on Washington serves as a peaceful demonstration, emphasizing the power of unified voices.

To maximize engagement with iMarch, users are encouraged to check in daily for the “daily marches.” Each participant can access deeper insights about relevant issues through the “Learn More” button and share their involvement across social media platforms, fostering camaraderie. Moreover, past marches will be archived, allowing users to revisit and participate in them recurrently.

The app is currently in its beta phase, with future updates promising additional features such as donation capabilities, information on town halls and peaceful protests, and access to further resources.

iMarch stands as a collaborative initiative within the Action Alliance, a coalition of over sixty resistance organizations nationwide, each employing unique methods to inspire change. Additional members and opportunities for engagement can be discovered through the app.

The user interface and user experience are designed by Phoenix Media Group.